I want to start trading in the market. Sale of household chemicals and detergents. When the buyer is a thief
Economic activity aimed at the implementation of the sale is a stable source of profit for many businessmen. The principles of trading are quite transparent (buy low - sell high), however, as in any kind of business, there are many pitfalls in successful sales.
Organization of own business in trade
“In order to sell something unnecessary, you must first buy something unnecessary,” said the household cat Matroskin in a famous cartoon. The simple truth applies to entrepreneurship as well. The real gold mine is that this very “something unnecessary” can be extremely necessary for someone else, who will turn out to be a satisfied client in the end. So, a primitive business scheme in the field of trade is as follows:
Determination of a product that will be in demand. What to sell to earn? A well-built strategy will allow you to sell almost any product, but there are still certain trends that make it easier to sell. That is why a preliminary market research will be useful.
Purchase of a trial batch of goods or search for a supplier who is ready to work according to the dropshipping model (direct delivery from the supplier to the end consumer, bypassing an intermediary who is looking for customers).
Direct sale of goods (already with an extra charge) to the final consumer. The organization of trade can be different: through the Internet or a real outlet, in a circle of friends (many network marketing structures were originally built on this principle).
There is another option for organizing a business in the field of trade: the production of goods with subsequent distribution by wholesale or retail. What can be sold this way? Handicrafts are in demand, you can organize a small home cafe with delivery, sell kvass or home-made beer, agricultural products and everything that can be “produced” without the need to rent production facilities.
Resale of goods from bulletin boards via the Internet
What can be sold online? The once very popular way to make money without investing on the World Wide Web involves searching for goods that the owners sell at a low price, followed by resale at an adequate or even slightly overpriced price. A distributor who seeks to earn in this way must be not only good, but also a universal “salesman”. On countless bulletin boards you can find a wide variety of “lots”, and limiting yourself to only one type of product is obviously losing some of the profit.
Another option for such a business, which over time can be developed into a full-fledged online store, involves just the same concentration on only one category of goods, which, as a rule, becomes clothing. In many secondhand, confiscated or stock stores you can find decent items at a very low price. Minor repairs, additional washing, perhaps the addition of some decorative details - and the thing can be sold already at a premium. High-quality photos and your own group on a social network or even an entire online store with single copies of dresses, t-shirts or jeans will help organize the turnover.
Sale of goods from abroad in Russia
The ubiquity of the Internet and e-commerce, globalization and the “blurring of borders” have made it possible to trade not only between large corporations from different countries, but also wholesalers or retailers and end customers. Sites where a variety of goods can be purchased at a very low price from the manufacturer (Chinese online stores) are known to many today, but even in the twenty-first century, users are often afraid to buy through the World Wide Web, and even literally on the other side of the Earth.
By ordering a small batch, for example, on "AliExpress" orTinydeal, you can make a good margin and sell the goods already in Russia with a good profit.But what is now profitable to sell in Russia? Wholesale in such a business pays off only for trendy items or equipment. Other products are best purchased in small lots.
Selling Information Products: Money Out of Nothing
You can make money in e-commerce without financial investments. Infobusinessmen today make a lot of money on e-books, manuals, coaching (consulting and training), lesson books and similar educational materials. You can sell both your own information products and others (through affiliate programs). In the latter case, the distributor receives a percentage of the author's profit.
How to sell a product that “cannot be held in your hands”? The implementation of information products involves the promotion of a personal brand, the creation of your own web resource, active work in social networks and cooperation with popular sites of the same subject. All that is required from a novice businessman is to select and correctly place promotional materials, as well as to respond to questions from potential customers in a timely manner.
Organization and launch of your own online store
A more serious project is the launch of an online store. In this case, you will need to draw up a business plan, find suppliers, organize a warehouse, perhaps even an office and a call center, develop a website, hire a specialist who will administer, fill the online store with goods, promote in search engines, as well as social networks and many many others. Such projects pay off for a different period - it all depends on the right niche and the implementation of the idea. You can earn large amounts even in a month if the idea is of interest to the Internet community.
What to sell to earn? According to statistics, residents of Russia on the Internet most often buy computer equipment and electronics. By the way, the profile of purchases on foreign sites is significantly different, which is represented by the data below in the form of summary graphs.
Hobby that can bring good income
Handmade products deserve special attention, the margin for which can even reach up to 500% of the cost price - it all depends on the skill of the manufacturer and the originality of the product. What can be sold? Embroidered paintings, amulets, knitwear (comfortable children's clothing or costumes for photo shoots of babies are used in a special way), bags, toys and accessories are just a small part of the possible options. Demand is for hygiene products (decorative or "advertising" soap, natural shampoos, scrubs), cosmetics, notebooks and diaries, restored furniture, wedding paraphernalia. On the eve of May 9, craftswomen sell kanzashi in the colors of the St. George ribbon, and before the Day of Knowledge - bouquets of sweets.
Opening your own store or outlet
Much more nuances involves opening a retail outlet. The entrepreneur will have to register, purchase or rent suitable premises (not forgetting that the location of the store also has a direct impact on profit), organize supplies, communicate with many authorities, obtain all necessary permits, hire staff, and so on. Trade enterprises require constant monitoring by the manager (owner), but with the right approach, you can get much more profit.
Choosing the right product for sale
The right choice of goods affects future earnings. What can be sold? It is necessary to conduct a market research to find out what demand is not being met by the existing supply. It is often profitable to sell convenience stores (we are talking about convenience stores), used items, medicines or children's products. In big cities, branded clothing stores or healthy food stores are popular. It is profitable to sell goods for animals, cosmetics, alcohol.
Features of trade in consumer goods
Consumer goods include personal care products and items, light bulbs, batteries, household chemicals and other items that are often purchased. This also includes some food (packaged), pet products, plastic or paper/cardboard products. Such products are used daily (or very often), presented in a wide range and at an affordable price. Features are an extremely wide audience of buyers and fast implementation. Purchases of this category of products are divided into everyday, in reserve and for home reception.
Consumer goods in most cases do not require a carefully thought-out marketing strategy. Success factors in this segment of trade are:
convenient location of the outlet (in crowded places: near public transport stops or in residential areas);
a wide range of consumer goods, the availability of analogues for sale;
affordable pricing policy and development of a package of additional options for regular customers (introduction of discount cards, gifts).
The most profitable options for goods for sale
What can be sold profitably? The highest margin is made on those categories of goods that are in high demand. Large amounts are earned by those who manage to find a supplier and organize the sale of any product with a low cost in the face of increased demand. What to sell to earn high margins:
Flowers. The profit of flower shops in the pre-holiday and public holidays can reach astronomical amounts. Given that roses, for example, somewhere in Ecuador cost about 30 kopecks apiece, and in Russia they are sold for at least 100 rubles, you can “win” a significant amount. A significant drawback of such a product, however, is its fragility.
Bijouterie. Jewelry and accessories are quite cost-effective, the margin on which can reach about three hundred percent. The margin can be several hundred or even thousands of rubles, and demand remains consistently high.
The drinks. The extra charge for loose tea or coffee, bottled water or drinks in street cafes can reach one hundred, two hundred or even five hundred percent. A good margin is made on milkshakes or refreshing drinks. Business does not lose prospects with a cold snap: in winter you can sell hot tea or coffee.
Popcorn, gummies, cotton candy, ice cream and other sweets. The cost of raw materials for products sold in shopping centers, parks and other places of mass gathering and recreation of people is ten times lower than the cost of ready-made popcorn or cotton candy. During the season, you can get significant benefits by selling sweets.
Handmade. In a society that promotes the ideals of otherness and individuality, exclusive goods are in very high demand. Estimating the cost of such things is quite difficult (especially for those who are far from creativity), so the seller can wind up the price quite strongly. Demand is both handmade jewelry, accessories, cosmetics and hygiene products or clothing, as well as renovated furniture or interior items.
Cosmetics (including handmade hygiene products). The cost of cosmetic products sold in stores, as a rule, does not exceed 20% of the market value. The rest of the final price is made up of advertising and transportation costs, as well as beautiful packaging.
Greeting cards and holiday paraphernalia in general. Products that are sold at unreasonably high prices, such as helium balloons or cardboard postcards, actually cost only about ten to thirty rubles, while the minimum price tag is already one hundred to two hundred rubles.
trendy things. You can expect really high profits if you manage to catch the trend. Talking hamsters were once popular, later - transparent bottles for drinks My bottle, the demand for things is more stable, for example, with comic book characters. You can also make custom t-shirts and sell them. Printing on linen bags is in demand. True, wholesale sales here will not bring results.
Accompanying services. Related services include furniture assembly services (for furniture stores), household appliance repair (for small household appliances distributors), cartridge refilling (for stationery stores or copy / print points), and the like.
Of course, not all products with high margins allow you to earn large amounts in a fairly stable way. But the right approach and innate instinct solve many problems associated with organizing your own successful business.
The state decided to help the unemployed registered at the Labor Exchange. Gives them free of charge 58,800 rubles, or even more, “seed capital”, if they provide some formal business plan based on the idea of their business.
Most often, the thought comes to the mind of such novice businessmen: I will start trading in the market (in the sense, in the bazaar). Of course, before that, a person dealt with the markets only as a buyer. A novice entrepreneur walks around the markets, looks closely, asks traders, negotiates with the administration about renting a place. The idea to trade in the market is increasingly fixed in my head and, finally, is embodied.
At the same time, most newcomers to the marketplace make 10 typical “strategic” mistakes and go bankrupt. Most, but not all. Approximately 1-2 out of ten successfully trade. Too bad, everyone could.
First mistake: you look at what the traders already working there are trading on the market, how they are trading, what is being sold more successfully and you want to be equal to them, trade the same and the same.
From an increase in the number of merchants, for example, sausage, the number of buyers of sausage and money in their pockets will not increase. You have a balance between the number of outlets for specific products and the buyer flow of the market. You will just sit on the same customer stream, "biting off" a share of the proceeds of the old merchants.
You will not receive your share, because you have not yet “overgrown” with enough regular customers. As a result, you will not even have enough from the proceeds to pay for the rent of a trading place. Moreover, the old merchants will play dirty tricks.
It is necessary: to trade not in what is already being traded, but in what is missing in this market for buyers who regularly come here. To do this, ask buyers, observe and think, think.
Three attractive stereotypes in relation to retail markets (bazaars):
- you can find everything here
- here you can safely bargain (discount immediately)
- here for each product there is a "own" seller who can be trusted
And in this “find all” there may be voids. Look for them. But remember: if something is not on the market, this does not mean that it should be traded immediately. Perhaps the old sellers tried it - it didn’t work. Feeling a promising void in the assortment, carefully find out if they have already tried to trade this here?
And one more thing: do you want to be “like everyone else”, becoming part of the “common pattern”, or stand out, be different from everyone? Guess from 2 times: who will pay more attention to buyers?
Second mistake: you want to trade in what you yourself like: “I want to trade in elite teas, sweets, cookies - it's so beautiful! My layout (range) will be better than those of these merchants.
Trading what you personally like is like death. It is necessary to trade in what the market visitors like. In this case, see the "First mistake".
Third Mistake: You want to trade something that you think is not on the market, or very little represented.
The decision should be based on the opinion of the buyers, not yours. To do this, you need to study the buyer, learn, observe him (see "The first mistake"). The desires of buyers may not be to your liking. What do you want: income or satisfaction of your opinion?
Fourth mistake: you do not adequately evaluate the features of the location of the trading place that you were offered for rent in the market.
There are places "through": usually closer to the entrances, on the central aisles; and "impassable": in the side aisles, along the periphery of the market, in dead-end aisles. Places can also be impassable along the central aisles, but at the end of the trading row. Buyers are no longer available. Passing places are always busy. You, a beginner, will be offered only impassable ones.
Everyday goods (gastronomy, bread, cigarettes, for example) or “impulse demand” (household items, stationery, etc.) cannot be traded in impassable places. But it is possible to trade, and successfully, goods of "special" demand and a narrow assortment. For example, “only hunting knives”, or “everything for dog breeders”, etc.
But remember that in order to form the primary flow of "specialized" customers to your "specialized" place, you will need additional advertising already on the streams: a wall poster, a "cot", etc., but it's better not to be lazy and distribute simple leaflets at the entrances with advertising for a week your product and location. There is a plus: impassable places have low rents.
Fifth Mistake: You start trading without doing deep and detailed calculations of fixed costs.
Fixed costs are not just rent for a trading space. There is a lot more: a fee for various market services - the use of a cart, or permission to enter your car for unloading; payment to the veterinary laboratory, for the rental of commercial equipment.
Do not forget about the imputed tax once a quarter. So a decent amount is collected on trifles. Plus fines if payment is late for something.
Fixed costs do not depend on the level of your revenue. Even if you didn't sell it, pay it. Will your first month's income be enough?
Sixth mistake: you are guided by optimistic (and even rosy) forecasts for revenue and turnover.
Having polled, or somehow found out the level of revenue and turnover of traders already working on the market, you plan for yourself the same or even higher. Because you think you will be a better trader (see "Mistake Two").
Always consider "pessimistic" projections when planning any business when calculating revenue, turnover, and fixed cost levels. In most cases, in the first three months (place promotion, acclimatization) the net profit is zero. You have to pay fixed costs.
Have a reserve of primary capital in this case. Persistent traders sometimes take other jobs (in the evenings, weekends) to pay fixed costs from their salary while the place in the market is untwisted. And they do it right.
Seventh mistake: you do not adequately assess the cyclical nature of trading to start your business.
For any product during the year there is a cyclicity in trade turnover (by demand). In some months, very high revenues, in others, on the contrary, even a loss. It is necessary to focus not on income per month, but on the basis of the year. For some types of trade, 2-3 months "feed the whole year."
For example, fresh flowers. Experienced traders set aside a portion of the earnings of the "good months" to pay for fixed costs during the "bad months". As you plan your trading, carefully learn about the cyclicality of this commodity.
As a rule, opening trade at the end of spring at the beginning of summer is not profitable. But at this time it is easier to get a good (passing) place in the market and endure it with low trading until the revival in autumn. To give up in the hope of getting a “good” place in the fall is useless for a beginner.
Eighth mistake: you are a beginner, for the first time you open your trading place on the market, but you do not trade yourself, but hire a seller.
It is also like death. First, you will never learn to understand the intricacies of bazaar trading. Secondly, a hired seller is poorly motivated to "catch buyers" when promoting a new place, and generally keep a smile on his face.
The percentage that you promised him does not mean anything if the seller simply does not have the ability to promote the trading place. And sellers with abilities have long been attached. Thirdly, there is a whole business: to be hired by such newcomers in order to decently plunder and disappear.
The ninth mistake: you do not calculate the amount of working capital required, taking into account the "Parete's law".
Do you know such a law? Paret's law says: of all your products, only 20% of the assortment will bring the main (80%) revenue. The remaining 80% of the assortment provide only 20% of the revenue and can be sold for a very long time. But there is a paradox: without this allegedly unnecessary "ballast" in the form of 80% of the assortment, profitable 20% of the assortment will not be sold. abstruse?
Read thoughtfully several times. Experienced merchants explain this simply: in order to successfully trade, for example, only potatoes, you also need to put a wide range of all sorts of other things on the counter, up to nuts and bottled juice. But only one potato is not traded.
So, enough working capital is needed to buy both the main product and “for the assortment”.
Tenth Mistake: You start a trading business alone.
Without the support and participation of your entire family, or at least one person who loves you, you will not be able to cope. This is the main reason for successful work in the markets for traders of "other nationalities" - the participation of the whole family, from small children to distant relatives.
This is the real business plan.
If you find solutions to avoid making the listed mistakes in your specific case, then these solutions will be a true business plan for you. It would be nice to write down these decisions (how not to make mistakes) and constantly look into the records, correct, supplement. And then you will succeed.
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From time immemorial, people selling various goods have been helped by conspiracies and signs for trade. Magic is used not only by professional sellers, but also by ordinary people who want to sell some things. After all, as folk wisdom says, for every product there is a merchant. And any merchant dreams that a buyer for his products will appear as soon as possible.
Sometimes, when selling a quality product at an affordable price, people pass by, and other sellers simply have no end to buyers. Talent, experience and the ability to sell play a big role in successful trading. But if you urgently need to sell some thing at a bargain price, then folk signs will help. Trade, subject to simple rules, will improve, and the financial situation will become stable.
What are the signs of good trading?
The first thing to do when you come to the market or the store in the morning and start laying out the goods on the counter is to say:
"The goods are my face and I myself have done well."
To attract buyers, bring some salt from home, and slander it:
“Hiking, riding, come here, here is a place for you, food and water. Money for me, goods for you. Amen".
Throw salt with your right hand over your left shoulder.
After selling any product, put in its place the thing that you have long wanted to sell. And in general, try to hang things that are sold for a long time in front so that they are clearly visible to buyers. This will greatly increase your chances of selling them faster.
Well, if the first buyer is a man. This promises successful trading for the whole day. If a woman makes the first purchase, then it is better to give change with her money, and not keep them for yourself. Otherwise the trade will be bad.
Often sellers use the money received from the first buyer to spend on the remaining product, thus attracting new sales. You can do that too.
It is believed that the first buyer needs to give in, in this case you will gain more. Quarreling with the first client is a bad sign, promising shortages.
If the first traded bill is large, then the day will be successful. But a trifle that has fallen on the floor or the ground should not be raised, because this will cause losses.
Those who sell goods by weight can put a coin under the scales, which will attract money.
Do not let other sellers iron their goods with your hands. It is believed that they will take all the luck, then you certainly won’t have to wait for good trading.
The folk saying “Meet by clothes” is familiar to us from childhood. This rule also applies to trading. To attract as many customers as possible, you must choose the right wardrobe. Clothing should be clean, tidy and non-flashy, but bright and provocative things are better to wear on a different occasion. Also, each seller has a happy clothes, which they were wearing in those days when the trade was especially brisk. They try to put these wardrobe items on the market as often as possible, believing that they will attract more buyers.
If you finished trading at the end of the day, then it is better to leave the recalculation of profits until the morning, because counting money in the evening is a bad omen. At this time, the day is waning, and any financial transactions can bring a loss. That is why after sunset you can not lend, give and recalculate money.
Signs for successful trading say: returning home from the market and meeting a beggar on the way, be sure to give him alms, saying to yourself: “May the hand of the giver not be impoverished.” Remember that the good you do will definitely come back.
If you want to always have money, then three days before the full moon, put the largest bill you have in the house under the carpet. Let her lie there until the moment when the moon begins to wane. Then you need to get the money and take it to the rest.
Conspiracies for good trade
Not only trade signs for the seller, but also special conspiracies will help you increase sales. There are many rituals to improve trading, but you should not use them too often. It is impossible to read conspiracies while drunk or in a bad mood.
On Tuesday, Wednesday or Thursday, you can read a plot for grain. On this day, at least one of the things in your wardrobe should be yellow. Pick up a handful of any grain, slowly pour it into a pre-prepared saucer, while saying:
Pour the grain three times, each time reading the plot. Do not throw away the cereal, but give it to the birds.
A conspiracy on a scarf is also considered effective. In the morning, washing your face before going to the market, wipe your face with a handkerchief and read the plot by heart:
You need to take a handkerchief with you to where you trade.
There are also trade conspiracies that you need to read every day. For example, every morning when you come to work, the first thing you say is:
“I begin to trade, to convene money merchants.
Money buyers will come, all my goods will be taken away.
I will not know shortages and losses,
I will always have plenty of money.
My wallet will be filled with money
And luck and luck knock on my house. Amen".
In order for conspiracies and prayers for good trading to give results, remember that you need to live in good conscience. Do not envy other people, look at all the events taking place positively, may anger and hatred never settle in your heart.
Video: signs for successful trading
Are you tired of working for "someone else's uncle" and you decide to open your own business, albeit a small one? Very well! However, keep in mind that trading the wrong way can negate all your efforts, and you can turn from a successful entrepreneur into a dull bankrupt in just a few years. To prevent this, you need to learn how to trade the market correctly. The whole secret comes down to the right psychological relationship with the buyer.
Secrets of successful sales
When the buyer is in doubt
An inexperienced seller will definitely make an attempt to “sit down” on an insecure one and try to “squeeze” him. But direct persuasion to buy and the imposition of goods will only repel a potential buyer, and he, most likely, retires from his place. Here you need to act differently. Namely, it is necessary to reveal the product from its technical point of view in such a way that it presents itself to the buyer as the highest quality product. Suppose a woman has been saving money from each salary for a long time to buy herself new shoes. And now, the required amount has been collected, and it goes to the market in order to acquire such a long-awaited purchase. Naturally, she will not give her hard-earned and overworked money to the seller who will focus not on the product itself, but on how to sell it to him as quickly as possible. A woman will buy from the seller who will “reveal” to her all the characteristics of these shoes: tell her about their convenience, quality, durability, etc. That is, in other words, we must try to “fall in love” with the buyer in the product. He should have a sense of awareness of the choice.
When the buyer starts a dispute
When the buyer starts to argue, then, naturally, he wants to answer the same. Inexperienced sellers often do this, which ultimately leads to not closing the deal. But sellers - professionals act differently. They first listen to the claims to the end, do not interrupt. And then they select in response those words that the disputant most likely wants to hear. After all, when making a purchase, a person wants to acquire not only the selected product, but also a good attitude towards himself. It happens that the buyer is initially not in the mood due to some personal reasons. And if you answer his coldness in the same way, then, at best, he will simply leave without a purchase, and at worst, he will also be rude to you.
And it happens that the buyer argues with the seller simply because he wants to show that he understands this product no worse. In this case, it is worth fully supporting his opinion. This will let you know that you trust his knowledge. Thus, the buyer is set up in relation to you positively and leaves with the purchased goods.
When a person leaves you without a purchase
If a person leaves you without a purchase, it is always unpleasant. But it's one thing when he came in - he left, and another thing when he distracted you with conversations for fifteen minutes and still left without a purchase. In this case, you can not convulsively swallow the air and try to stop it. So you will finally scare away not only him, but also other potential buyers of your point. Calm down, if you conducted the entrepreneurial dialogue correctly, and the buyer still left with nothing, then there may be several reasons for this:
- he does not have enough money with him at the moment;
- he decided to look around the whole market and make his choice later;
- the person did not plan to buy anything initially. Going to the market is a kind of entertainment for him.
According to statistics, after the “correct processing”, every third buyer, on whom a sufficient amount of time has been spent, returns back for a purchase.
When a client is frankly rude for no apparent reason
This is a special kind of people, the so-called energy vampires, who are recharged from defenseless people. The market is a sweet spot for them. In no case should you enter into a skirmish with such people, it will cost you more and the rest of the buyers will scatter.
When the buyer claims that the goods are cheaper in the neighboring tent
No need to argue with such a buyer. Just suggest why he doesn't purchase goods from that stall. Perhaps, in this way, he simply “divorces” you for a discount.
If you know that the neighbors' goods are really cheaper, but of lower quality, then tell the buyer directly about it. Give all the arguments, advertise your product, explain that you have to pay a little more for the best quality.
When the buyer is a thief
Novice salespeople often feel uncomfortable accusing a person of stealing, especially if they are not one hundred percent sure of it. Often thieves operate together. As a result, while one distracts the seller, the second manages to safely retire with the goods from the crime scene.
Tip: as soon as you suspect something is wrong, start sounding the alarm right away. Do not allow the moment when you are completely "brainwashed". Put the robber to a standstill: say that you saw everything and ask him to turn out the contents of his pockets, while threatening the police.
Use all the methods of successful trading, promote your product, advertise it, communicate with customers correctly, spend days of discounts. If buyers love your point, then your business will go uphill.
